Class Learning Log Essay Example | Topics and Well Written Essays - 750 words

Class Learning Log - Essay Example The need of competitive intelligence was identified to develop insight into emerging markets and identify and neutralize the threats so that the affects are minimized. The myths discussed clarified various doubts on the subject. Class 2 The class two was more based on the tools of the intelligence project. The KITS (Key Intelligence Topics) model was described and discussed and its application was explained. The intelligence wheel comprising of planning, analysis, communication, evaluation and collection and collation and distribution of time in each of this phase helped understanding different aspects of decision maker, decision, organizational contacts problems possible to encounter and many others. The focuses on the type of knowledge, prioritization, effective use of intelligence units and others have been explained with great details. The focus of intelligence can be various stakeholders, organizations or events. It can be competitors, customers, regulators or other stakeholders or technology changes, threat of new entrants, opportunities and others. Class 3 This class was for the intelligence and collection of information. The case study was used in this class for the Best Food’s information need like financial information, portfolio studies and the orientation of the senior management. Different types of information, difference of information and knowledge and various other basic concepts were cleared in this class. This class also helped building knowledge about the sources of information and competition of getting right information from right sources at right time. There was detailed information on various aspects of the use of internet sources for information. Class 4 Analysis in intelligence was the key theme for this class. This class was all about making sense of the information collected. The two approaches discussed were the Joe approach and analysis approach. The gap analysis was something covered in detail in the Services Marketing strat egies. This particular aspect was clearer to me from my previous educations. The main aspect of analysis explained were focus on collection, perspective on results, ensures completeness, assists in reducing bias and provides meaning. The analysis instruments covered were software based which help in data mining, checklists or models. The strategic and competitive analysis process as discussed by Fleisher & Bensoussan was covered in detail. This was new and interesting for me. The other interesting aspect was the decision, KIT and analytical approach method. This allowed integrating my previous knowledge to the present learning. Here also I felt as I am studying the things I already know with new approach. Class 5 The last class covered the evaluating capacity in order to develop foresight and intelligence. The four foresight scenarios for 2017 or 2030 were interesting to study. This class provided various strategies and how to understand robustness of strategies, deal with barriers and obstacles and priority action in each of key areas like technology, socio-cultural context, economic and export policy and finance availability. Second Presentation I suggest having presentation on the next course that includes more case study and practical based approach. The presentations so far has been good in developing the awareness and knowledge of what competitive intelligence are, its tool and techniques and many others. However more practice is needed to hone the